March 2010.
Hi all!
My apologies on the hiatus for the past three months – however, despite the apparent stagnation (am not a great fan of blogging, actually), our team’s been doing quite a bit of work behind the scenes.
Selection of a business partner: we’ve approached and written to around 20 businesses in the East Zone of Singapore. Unfortunately, the ones who we thought had the most potential ended up rejecting the invitation… Although we managed to get the invitation letter and all necessary background info translated into Chinese, one of the official languages in Singapore, we noticed that several shop-owners (in fact, most of them) were skeptical/ generally not receptive of the idea. One reason could be that there’s no boycott/protest to speak of in Singapore (you know why), so it’s kind of hard to get people to relate to the concept of Carrotmob.
Preliminary publicity: using our Junior College (the equivalent of a high school) as a test ground, we’ve put up teasers, landscape carrots as well as presentations for students in our College. Response has been good so far and we’re looking at forms of publicity beyond College grounds – press releases, online publicity, viral videos etc.
Last but not least, we’re also in the process of enlisting help from local environmental organisations.
More exciting news coming your way!
also, see below for our presentation:
